? South Delhi | Full-Time | On-Site? Urgent Hire | Early-Stage Startup | Work under a Design & Tech Mentor | High Independence + Growth About UsWe are an early-stage, high-energy startup building a next-generation programmatic ad platform for performance marketing, D2C brands, social media advertising, and international markets. Our mission: create innovative, functionally different experiences that simplify complexity, deliver measurable results, and redefine how advertisers, marketers, publishers, and designers interact with analytics. What You’ll DoCreate new, innovative, data-driven systems to power performance marketing workflows across DSPs, SSPs, Display Ads, and Social Marketing platforms.Design & implement analytics pipelines for measuring campaign performance (CTR, CPM, CPA, ROAS, LTV, CAC, churn, brand lift).Propose new growth metrics for scaling our platform: supply path optimization, attention metrics, predictive bidding, fraud detection, wallet/financial compliance KPIs.Build intuitive, advertiser-friendly dashboards with meaningful communication & storytelling in data (working with design engineers).Develop predictive & prescriptive models for budget allocation, creative testing, audience segmentation, and bid optimization.Collaborate across stakeholders (design, marketing, product, compliance, finance, publishers, advertisers).Create strategies for launch & scale of our ad-tech product—benchmarking against DV360, Trade Desk, InMobi, PubMatic, etc.Ensure data integrity, privacy compliance (GDPR, CCPA), and reporting transparency.Turn complex data into compelling actions & calls-to-action for advertisers and marketers. What We’re Looking ForHands-on data scientist + engineer hybrid: You know how to build, but also how to question, innovate, and differentiate.Strong knowledge of performance marketing analytics (digital ads, social media, programmatic).Skills in data engineering + machine learning (Python, SQL, Spark, TensorFlow/PyTorch, cloud platforms).Experience in dashboarding & visualization (Tableau, PowerBI, Looker, or custom React/D3 dashboards).Awareness of programmatic ad platforms (DSP/SSP) and their metrics.Product-first mindset: You don’t just crunch data; you design experiences and systems people love using.Startup-ready: thrive in ambiguity, move fast, build with independence, ship for impact.Creative problem-solver: able to make analytics intuitive, interactive, and innovative. Nice-to-Have TraitsExposure to gamified analytics and interactive storytelling with data.Understanding of financial compliance, wallets, and transactions in marketing ecosystems.Experience designing or guiding data-driven product strategy.Strong communicator: you can explain a regression model to a marketer and a budget dashboard to a designer.Global perspective: awareness of how international markets (US, EU, SEA) differ in digital advertising KPIs. Why Join Us?Be at the heart of innovation: Help build something radically different in ad-tech.Early ownership & independence in a fast-scaling environment.Design + Tech Mentorship: grow your craft under visionary leadership.South Delhi on-site team: dynamic, energetic, collaborative.Your impact is direct: the analytics you build will define how advertisers, marketers, and publishers experience our platform. Screening Question (to check if you read this JD):What’s more important for scaling a programmatic ad platform — CPM optimization or Supply Path Optimization? (Answer with one number: 1 for CPM, 2 for Supply Path Optimization). Would you like me to also draft the list of “different analytical metrics” (beyond CTR/CPA/ROAS) that this role should propose for launching and scaling a DSP/SSP platform — almost like a playbook to include in the JD appendix or onboarding notes?
